not a menu of favors — a fixed scope with a fixed number next to it.
Everything Elvara makes for wellness founders is listed below with a real price. You read the scope, pick the pieces you need, and get a flat quote within two business days — no discovery calls designed to soften you up for a bigger number.
Six-week engagements. Two directions, not twelve. One studio you talk to the entire time.
every deliverable, with the number attached.
Prices below are standalone. Combine three or more and they fold into a package rate — the comparison table a little further down does that math for you.
brand audit & positioning brief
A written read on your market, your competitors' visual habits, and the open territory you can actually own. Delivered as a short, candid document — the foundation every other service builds on.
logo suite
A primary mark plus responsive lockups — stacked, horizontal, and a monogram that survives a 24-pixel favicon and an app icon. Two art-directed directions, one refined to the millimeter, every export format on handoff.
color & typography system
A tested palette with hex, RGB, and print values, contrast-checked to WCAG AA for clinical legibility — paired with a working type scale spaced for health interfaces, from headings down to dosage data.
icon & grid logic
The connective tissue a product and a marketing team quietly share — a layout grid, iconography rules, and photography direction so a new screen or a new ad still reads as the same company.
brand guideline document
Every decision written down in plain language, so a new hire or an outside agency ships on-brand from day one. This is the deliverable that keeps the identity intact after we leave the room.
rollout templates
A pitch-deck theme and social templates set to the system, so your fundraise and your feed don't quietly drift off-brand the week after launch. Built in the tools your team already uses.
packaging & label direction
For supplement and physical-product founders: structural and label direction that carries the identity onto a shelf and through regulatory copy. Scope varies with SKU count, so this one is quoted per project.
the guideline document is the product. the logo is just page four.
Anyone can hand you a logo. The reason wellness founders outgrow a cheap one by Series A is that nobody wrote down how to use it. Our guideline document is the thing that stays useful when your team triples.
- Clear-space, minimum sizes, and the three things you may never do to the mark.
- Exact color values for screen and print, with AA contrast pairs already worked out.
- A working type scale with real examples — headings, body, captions, numeric data.
- Photography and iconography direction, written so a contractor draws your conclusions.
three packages, read side by side.
Most funded wellness startups take the identity system. The other two exist for the founders who are earlier — or who already have a mark and just need the rules written down.
| Included | mark & essentials | identity system | system + rollout |
|---|---|---|---|
| Positioning brief | — | ◆ | ◆ |
| Logo suite | Primary + 2 lockups | ◆ full suite + app icon | ◆ full suite + app icon |
| Color & type system | Core pairing | ◆ documented scales | ◆ documented scales |
| Icon & grid logic | — | ◆ | ◆ |
| Guideline document | One-page usage sheet | ◆ full PDF + handoff call | ◆ full PDF + handoff call |
| Rollout templates | — | — | ◆ deck + social + packaging |
| Post-launch support | — | — | ◆ two weeks |
| Flat price | $3,850 | $9,400 | $16,200 |
| Request this scope | Start this system | Request a quote |
the questions founders actually ask.
why is this more than a $500 logo?
Because a $500 logo is a file, and a file can't tell your contractor what color your buttons should be. You're paying for a decision-making system that keeps a growing team consistent — the thing that costs you far more to rebuild later than to do once, now.
how long does an engagement take?
Six weeks for a full identity system, with a decision to sign off at the end of each phase so nothing stalls. Standalone pieces like a positioning brief or guidelines rescue run shorter — we'll give you an exact calendar with your quote.
how many revisions do I get?
We present two fully art-directed directions — not twelve safe variations — then refine the one you choose. Revision happens inside each phase, against the brief you signed off on, so the scope stays fixed and so does the price.
I already have a logo I like. can you just do the rules?
Yes — that's our guidelines rescue, at $3,600. We audit your existing assets, codify the color and type values, rebuild clean logo files, and write it all into a guideline PDF your team can actually share.
what if we're not the right fit?
Then we'll tell you in the first reply, before any money changes hands. We only take work we think we can do well — a candid “not us, but here's who” is worth more to you than a hesitant yes.
pick the scope. we'll send the flat number and a calendar.
Tell us what you're building and which pieces you think you need. We reply within two business days with a candid read on fit — and a flat quote if we're right for it.