mark & essentials
$3,850For pre-seed founders who need a credible mark and the few assets that matter — fast.
- Primary logo + two lockups
- Core color + type pairing
- A one-page usage sheet
- All export formats
Brand identity studio · Gardendale, AL
not a logo — a complete operating system for your wellness brand.
Most founders buy a mark and inherit a mess. Elvara designs the whole apparatus: a logo suite, color and type scales, and a guideline document precise enough that your team never has to guess again.
Built for founders in teletherapy, supplements, sleep-tech, nutrition, and clinical software — the kinds of companies that outgrow a Fiverr logo by Series A.
14 pt
documented type scale
∞ reuse
one source of truth
Anatomy of a wellness identity
a brand system is five decisions, made once, documented forever.
A wellness company lives or dies on trust, and trust is built in the details: the exact green of a label, the leading on a dosage card, the way the mark holds up at 24 pixels in an app icon. We settle each of those decisions deliberately — then write them down so a contractor in six months draws the same conclusion you did.
The result isn't a folder of files. It's a set of rules that lets a two-person team look like a company that has its act together.
01
the mark
A primary logo plus responsive lockups — stacked, horizontal, and a monogram that survives a favicon.
02
color
A tested palette with hex, RGB, and print values, contrast-checked for clinical legibility and WCAG AA.
03
typography
A type pairing and a working scale — headings, body, captions, data — spaced for health interfaces.
04
system
Grid, iconography logic, photography direction, and layout patterns your product and marketing share.
05
the document
A guideline PDF written in plain language, so a new hire or agency ships on-brand from day one.
06
the handoff
Editable source files, exports in every format you'll need, and a walkthrough call to transfer it all.
The engagement
six weeks, four deliberate passes.
No open-ended revision loops. Each phase ends with a decision you sign off on, so momentum never stalls and the bill never surprises you.
1week 1
audit
We map your market, your competitors' visual tics, and where you actually want to stand. You get a written positioning brief.
2weeks 2–3
direction
Two distinct territories, fully art-directed — not twelve safe variations. You pick one; we refine it to the millimeter.
3weeks 4–5
system
The chosen direction becomes a working system: color, type, grid, icon logic, and the full logo suite.
4week 6
guidelines
Everything written up, files exported, and a handoff call so your team can run it without us in the room.
What ships
deliverables, priced like you'd expect from a studio — not an auction.
identity system
$9,400The full apparatus a funded wellness startup needs to look consistent across product and marketing.
- Complete logo suite + app icon
- Documented color & type scales
- Grid, icon logic, photo direction
- Guideline PDF + handoff call
system + rollout
$16,200Everything in the system, plus the templates to launch it across your touchpoints without new design debt.
- Full identity system
- Pitch deck + social templates
- Packaging / label direction
- Two post-launch support weeks
guidelines rescue
$3,600Already have a logo you like but no rules? We document what exists into a usable guideline set.
- Audit of current assets
- Codified color & type values
- Clean, rebuilt logo files
- A shareable guideline PDF
a wellness brand should feel like it knows what it's doing. that's a design problem, and we solve it once.
Tell us what you're building. We reply within two business days with a candid read on whether we're the right studio for it — and a flat quote if we are.